Service
We like to think it in these terms: The Social TV with its video message from the customer,
a photo and a brief message can present Your product on internet as a shop assistant would do, kindly smiling
and in good manners.
Assistance and loyalty of customer
The analysis is useful to understand how to use the Social TV, not only to advertise products
but to provide assistance and loyalty.
There are several purposes (motivations) to bring business environments on Social networks.
We focus on the two ones we consider more important: the first one is being present where customers are; the
second is communicate with customers; to have interaction with them.
The Social TV uses all of these channels to promote products and the image of a business
in different manners, by using videos, photos and text messages. Videos are sent to Youtube and from here
broadcast and shared on the most famous social networks, where they can be insert on the corporate website
and through a feed reader is possible consult all of the multimedia contents of the Social TV via Blog RSS
allowing us to be continuously informed of all the content generated from the Social TV, with the possibility
to share, creating value and information.
We are looking for exposition, in ways which could be impossible with traditional
communications methods: advertisement on a newspaper has got clearly higher costs and it "disappears" with a new issue.
Social TV Marketing
The brand is another aspect which achieves benefits with the Social TV, where it could
strength its own credibility, the loyalty of customers and build its own brand sharing knowledges on its
industry, satisfying customers requests from customers. A constant participation and publishing contents
automatically allow this, from the Social TV. In exchange you achieve feedbacks, which are precious and
difficult to obtain otherwise.
The Social TV allows internet users to understand at its best the business from any view,
also individuals, trough videos and funny photos, where it is possible to see satisfied and smiling customers
after have bought your products at your shop, showing it with proud in front of the Social TV and the internet,
with vast advertisement if you think that in only 5 minutes, your product, your company and your brand are on
the network, next to the customer satisfaction.
We need to highlight the VIRAL effect: all of this multimedia material can be shared
in normal conversations, noticed or sent via email, or linked on a blog that we can not imagine; there are
in fact a series of blogs, which are called the blogsphera, which can unconsciously and spontaneously help us
in our marketing operations. Giving this material to someone who considers it interesting for entertaining,
information, utility, originality, ... which allows your channel to be visited.
