Project Overview
This new panorama shaped by all these years of changes, it has been pronounced by some storic events which make us reflect. On February 2009 Social networks as tool of communication overtook emails while on the same period Twitter pass Facebook, which was overtaking by the rival MySpace in late 2008.
Do you understand? Open Social environments, not websites. Web traffic on multiple websites, not on a single website.
Share your business with the World
What is a Social Network? A Social Network is a website where through the creation of a profile, users can gather and relate with dialogue, interaction and debate.
A Social Network consists on any group of people connected in different Social environments and reasons as an acquaintance, co-workers, business relationships, friends and family.
Users of a Social network participate in activities where they share informations, photos, videos, news and participate to discussion groups.
The most famous ones are Twitter, Facebook, Orkut, Myspace, ...
It is from Social Network the idea of the Social TV, a platform able to gather and manage business
multimedia files such as Photo Videos Texting, automatically published on Social Networks on real time, with the ability
to share multimedia corporate material or business website achieving real value where the protagonist is the client,
the Social Network user.
The Company and its customers have available an innovative Social tool where to share multimedia
about events and products. Social TV removes those limits and restrictions imposed to networks such as Youtube, living
them the process of storage multimedia and user informations. Using free tools to save and store multimedia directly
from the Social TV, and from here redistribute contents in real time, such as Videos, Photos, Emails, Text messaging
on Social networks, or other Social website as Business, Blogs, Wiki, Forums.
Using a Social TV a business can promote and share marketing informations through multimedia (Video, Images, E-Mail, Messages).
| CUSTOMER • Social TV User |
COMPANY • Social TV Owner |
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Fun and Entertainment |
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Advertisement and communication |
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Satisfaction |
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Customer care and Satisfaction |
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Remember an event or a moment |
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Public relationships |
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Optional and free |
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Customer Entertaining |
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Create your on-line identity |
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Corporate Social Network |
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New friendships |
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Customer Database (Mailing List) |
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"Public" Person |
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Improve Corporate image |
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Modern and attractive design |
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e-Marketing, increasing visibility |
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Additional service for your users |
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Dynamical and innovation |
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A creative network around your business |
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Your business in real time on the web |
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Marketing tools to use with your users |
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An overview of their preference |
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A feedback on your products |
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Marketing tools to use with your users |
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Word of mouth e Buzz Marketing
Social Networks but mostly the Social TV are tools to communicate with your customers or clients
over the internet, becoming part of the communicative process. Being and publishing on this networks allows clients
and customers to find easily informations about services and products, where they can become important partners
of your business increasing visibility, where and when, they share their preference and taste with friends, sharing
contents and multimedia (viral marketing).
It begins from the concept of word of mouth, viral techniques and word of mouth marketing include
actives using these "word of mouth connections" between people on the web and real life, as part of a communicative
process generated by users talking and promoting the product and its brand. Word of mouth represent a source of
information and a way to advertise with new communicational technologies, widely spread among users.
On the time of Internet, markets are conversations.
